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Hi there, my name is Lisa Aiken...

And I have always admired those women who have a daily 'uniform', a curated wardrobe with a highly refined aesthetic and every purchase made is simply an evolution. However, that, simply isn't me. I am all-too-easily inspired (read: distracted) by new trends and styling ideas.

It helps, of course, that I work in the industry, I am the Fashion Director of Net-a-Porter and work with an amazing team of buyers to decide what is going to be stocked on the luxury fashion destination. In short, I get paid to have an opinion on what is going to be important for the season ahead.

Between runway shows, buying appointments and shoot sets, I spend a lot of time on the road surrounded by inspiring designers, stylists and editors. This blog is an opportunity for me to share some of the ideas that have caught my eye. It is, I should stress, totally independent of my day job; covers everything from established brands, to emerging talents with a cult following, and a dose of high street thrown in for good measure (after all, isn't that how we all dress).

I am sure many will wonder why I decided to start this site. Well, I have worked in this crazy fashion world for almost 15 years, and if there is one thing I have learnt it is to embrace change...nothing, I repeat, nothing will ever remain the same. So while I may be a little late to the party when it comes to launching a blog, like most things in life, I think it's better late than never.